IT'S GROWIN' TIME!

SO-CAL'S SPORTS NUTRITION AUTHORITY...est 2006

As it is with all things "619 MUSCLE", it's about the journey forward, onward and upward...like the sport of bodybuilding and the lifestyle of physical culture that flows as the lifeblood of what we are in the "essence of hardcore", the real deal, 619 MUSCLE, it's always been about the mission to be better than we were yesterday.

When I first opened 619 MUSCLE, my San Diego based business, on July 1st, 2006, I took my two decades + of experience as an athlete, as a bodybuilder whose own personal journey of self-exploration had led across a continent, with the passion for the sport that represents by its very nature the journey of ongoing self-analysis, brutal honesty, self-exploration and self-improvment, and I infused all of this into my business.

Over the past 5 years, 619 MUSCLE has become a Southern California staple. You don't come to the SoCal bodybuilding experience without some degree of connection to what we have created here in Southern California. And, like as not, if you're into bodybuilding, or a fan of Mr. Olympia, Jay Cutler, who is a dear friend and has been a generous, gracious supporter of our business since the very first year, if you're a fan of Jay, you've heard of us - big thanks, Jay, for the friendship over the years.
Whether through our ongoing involvement with the NPC and IFBB, supporting the contests and the mission of any number of competitors on their own journey of physique and internal development, or our annual 619 MUSCLE BASH supplement expo's (the industry's biggest one-day supplement expo and party this side of Los Angeles Fit Expo!), if you're "in the game", chances are you've heard of us... And that's not bragging, it's simply a testament to the "like-mindedness" of bodybuilders, figure and physique athletes and the way I've built my business.
619 MUSCLE is like "Cheers" for physique athletes..."you wanna go where every body knows your name." And if you train hard, if you push yourself to be better than you were yesterday, then you are hardcore - and that means inside YOU, there's a superhero screaming to get out, too! And that means you are a part of our family - and you've got a home in "the 619".

Along those lines, I'm proud to announce our first effort at expansion - yep, we're opening up another store! In addition to the original 619 MUSCLE, (located in World Gym San Diego), our new location, 619 MUSCLE Long Beach, will be located within the brand new MetroFlex Gym, Long Beach! Our dear friends, Martin and Khay Rosemond, will be in charge of keeping the vibe going strong for the hardcore athletes just to the north of us, closer to the L.A. area...and partnered with the guys of the new MetroFlex Gym Long Beach, I'm sure it won't be hard to keep things real, and keep the "essence of hardcore" vibe going strong!



Don't miss our Long Beach Grand Opening, this Saturday, June 11th, 2011!
See all you latent superheroes and hardcore athletes there!

Pete